Home Stratosphere Pro - Helping Real Estate Agents Get Leads While They Sleep
Not long ago, I was just another local business owner getting crushed by expensive ads. Yellow Pages wanted $26,000 for a tiny spot behind established players.
So I learned online marketing. Within 18 months at my law firm, we landed 200+ new clients. That success led me to sell the firm and launch an agency that generated thousands of leads, helping service businesses close 300 new files in two years.
My real passion is real estate. I invested in properties and launched Homestratosphere.com, an online real estate publication that grew into a seven-figure business powered by those same methods.
Now I’m bringing it all together with HS Pro for Realtors—combining the lessons of local service marketing with the scale of online publishing to help agents generate leads while they sleep.
Questions or feedback: info@homestratosphere.com
Home Stratosphere Pro - Helping Real Estate Agents Get Leads While They Sleep
Forget Closings—This Story Type Wins Clients on Repeat
Some real estate stories do more than entertain — they win clients on repeat. In this episode, Jon reveals the one story format top agents use to stand out, build authority, and turn prospects into believers. Most agents never think to tell it, but once you do, it becomes your ultimate marketing weapon.
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All right, while any successful real estate story is good to tell throughout your marketing, especially email, there's one story that trumps them all. It's not your biggest sales, not your fastest closes, not even the time you sold a mansion to a celebrity shall remain nameless. Nope, it's the I swooped in to save the day story. Let's call rescue stories. Now, this is a situation where clients hire you after a previous real estate agent and you ended up getting a great result. It's like being the closer in the ninth inning, except instead of striking out batters, you're striking deals. Now, this story is so powerful because, without you even having to say so, it tells readers A you're successful and B you're better than other agents out there. All right, it doesn't get any better than that. All right. Now I understand. Not all agents will have the rescue story in their background, especially if just starting out. Keep all this in mind when you get one, because this type of story could be the backbone to a lot of your marketing materials. It should be referenced over and over and over and brought up again and again and again, because this is so potent. It's one of those simple stories that will truly, on its own, convince prospective clients to hire you, to call you to hire you. Now, if you really want to add rocket fuel to this is get a testimonial from the clients that mentioned that you saved the day. I mean, it doesn't get any better than that. You get one or two of these in your arsenal and you've got a full court press marketing story right there that will haul in clients over and over and over.
Speaker 1:Now think about distribution. You want this everywhere. You want it in an email, you want it in blog posts, you want it in video. You want to create, maybe, a lead magnet that you create that you give away in exchange for an email. You want to include mention of the story. This is the type of stuff that will take a prospect who doesn't really know who they want to hire. They're looking around, they're talking to some people. This is the type of story that they read and they'll be like, ah, that's the agent I want to hire.
Speaker 1:Now, what you don't want to do with any of this is name names. Don't publicly name the agent who you took over from. It's bad form. There's an unwritten code of professionalism within the industry and you just don't want to be smearing other people in the industry. The story should just you took over from another agent. Leave it at that. I mean, think about it. You wouldn't want the same. Eventually, if you're in the business long enough, you're going to get fired. You could have a bad week, could have a bad day. Maybe it's just a bad connection with the client. It's just not working out. For whatever reason, it happens beyond control of your own, and the last thing you want is the realtor takes over from you to go around bad-mouthing you saying you're a terrible agent, you did a horrible job, blah, blah, blah. You just don't want that. So if you don't do it, it would be much less likely that you're going to have a reputation in the industry, in your area, where other agents are going to start bad-mouthing you.
Speaker 1:Now, once you have this success case study in your arsenal, now you've it and you gotta tell it right. All right, you have to avoid a boring recital of facts. You need to build this up like you're narrating a thriller. All right, you need to start with the disaster. Paint the picture. Make readers feel the clients pain when they come to you, okay, and then you come into the picture Again. The clients are very hesitant, very uncertain, frustrated as well, but they're uncertain whether you can actually do the deal. After all, they already worked with a realtor. Perhaps it was six months or who knows how long it was, but it was probably for a significant amount of time and they got no results. So they're very, very uncertain about hiring you. So you got to paint this picture in your story.
Speaker 1:Now, from there, what you want to do is you want to tell the story in a timeline fashion, but don't, don't do every single day. I mean that's ridiculous. You want to. You want to highlight the big, the big parts of the story that really moved the needle, that moved it from wow, this, this, whatever it was, whether they were looking for the right house or trying to sell their house, whatever it was, it was dead in the water, that nothing was happening, it wasn't working. And here you came along and on week one, week one, you did da da, da da. Week two, you did da da, da da. And week three did. And you know things were happening. Calls were coming in, there was action and the response was good and bang, you sealed the deal. You made the transaction, whether it was you found the perfect house or you sold the house for a price the clients were super happy about. Okay. So you really got to build up the story really well.
Speaker 1:It's a fine line between boring readers but providing enough detail so they get a full understanding of the big picture. Now I strongly suggest and some people may balk at this, but I strongly suggest writing your story as best as you think you could. It shouldn't take very long. This doesn't have to be a book. This is like a one-pager and then just feed it into Clod or ChatGPT and say listen, this is a story, can you improve this, edit this, improve this? Can you build in more tension? Can you build in more conflict? Can you build in more conflict? Can you build in more emotion? And they're going to improve it, I guarantee you.
Speaker 1:I write almost everything all as a first draft of myself, and then I will have AI take a look, and I don't usually just use the version they spit out, but I'll take snippets and pieces of it and I'll rework mine and it works as a really great editor for me and everything I write and do is made better with AI. So I strongly recommend you do it. Chances are you've never written a story and so it's new to you, and so this is a really good step to make sure that this is going to be done really well. Alright, at the end of the day, your competition is likely focused on boring stories about square footage and closing dates and market updates, and all this stuff is good. You still want to do all this stuff, but a really great war story, such as a rescue story, that's going to trump them all. Keep telling them. Thanks for listening.